California
Roll

The Rise Of
American Sushi

A documentary by BILL SHARP and SAM EPSTEIN

the
Year was
1985

South California surf culture was EXPLODING, loud music filled the AIR, wild nights at the sushi bar were forging post-war friendships, and a NEW WAVE of Japanese Cuisine was invented.

Sushi
was changing
T00!

JAPANESE CHEFS saw it first: they FLIPPED THE SCRIPT
on hungry surfers with a new INSIDE-OUT approach to modern sushi.

Things
were really on a
ROLL!

Phil Collins’ DRUMS were In the Air, Sapporo Premiums were GOING DOWN and a NEW DAY was dawning.

“Even though it’s my number one-seller, I never new the incredible story of the California Roll.”
-Sushi City, Omaha, NE
“California Roll: The Rise of American Sushi is an amazing look back at culinary history!”
-Sushirama, Phoenix, AZ
“Thank heavens that the Southern California surf culture had such good and adventurous taste.”
-Just Sushi, Nashville, TN
“Thank heavens that the Southern California surf culture had such good and adventurous taste.”
-Just Sushi, Nashville, TN
“California Roll: The Rise of American Sushi is an amazing look back at culinary history!”
-Sushirama, Phoenix, AZ
“Even though it’s my number one-seller, I never new the incredible story of the California Roll.”
-Sushi City, Omaha, NE